A half a year ago, as a favor to some old friends, I joined a merry band of misfits on the following task.
The mission:
Update an old and highly recognizable favorite.
The specs:
Make it more mature. (edgy)
More it more graphic.
Try to incorporate more "cool" magical elements, like that cool Harry Potter, which all the kids seem to like these days.
The result:
Maybe we shouldn't throw away 40 years of brand equity on a poorly thought-out attempt to cash in on a trendy fad. Nevermind, we'll stick with what we have.
